Privacy Policy

What Personal Information We Collect. When you visit our website, we automatically collect certain information about your device, including your web browser type, IP address, time zone, and cookies placed on your device. We also collect information about the pages and products you view, the websites or search terms that brought you to our site, and how you interact with it. We refer to this as "Device Data." We collect Device Data using cookies (small data files placed on your device that often include a unique anonymous identifier; to learn more or disable them, visit http://www.allaboutcookies.org), log files (which track actions on our site and collect data such as your IP address, browser type, internet service provider, referral and exit pages, and timestamps), and web beacons, tags, and pixels (electronic files used to record information about how you use our site). When you make or attempt to make a purchase, including enrolling in a subscription, we collect personal information including your name, billing address, shipping address, payment details, email address, and phone number. We refer to this as "Order Data."

Together, Device Data and Order Data are referred to as "Personal Information" throughout this policy.

How We Use Your Personal Information. We use Order Data primarily to process and fulfill your orders, including one-time purchases and recurring subscription orders, handling payment, managing shipping, and sending invoices or order confirmations. We also use it to communicate with you about your order, subscription, or account, including confirming changes such as a cancellation, pause, or refund request, to assess orders for potential fraud or risk, and to send you product updates or marketing communications based on your preferences. We use Device Data to detect and prevent fraud, particularly through IP address monitoring, and to improve and optimize our website, for example by analyzing how customers navigate our site and measuring the effectiveness of our marketing campaigns.

Sharing Your Personal Information. We share your personal information with trusted third-party service providers to help us operate our business. These include Shopify, our e-commerce platform (learn more at https://www.shopify.com/legal/privacy), Google Analytics, used to understand how customers use our site (learn more at https://policies.google.com/privacy, or opt out at https://tools.google.com/dlpage/gaoptout), and advertising partners, who may use your data to deliver targeted ads that may be relevant to you (learn more at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work). We may also share your personal information when required by law, in response to a subpoena or court order, or to protect the legal rights of RootFlow.

Your Privacy Rights. Depending on your state of residence, you may have certain rights regarding your personal information under U.S. law. California residents (CCPA) have the right to know what personal information we collect, request deletion of their data, and opt out of the sale of their personal information. Residents of other U.S. states, such as Virginia, Colorado, and Connecticut, may have similar rights under their state's privacy laws. To exercise any of these rights, contact us at support@getrootflow.com. We will respond within the timeframe required by applicable law.

Data Retention. We retain your Order Data for as long as necessary for business, legal, and administrative purposes, including maintaining a record of subscription history, cancellations, pauses, and refund or credit requests. If you would like us to delete your personal information, please contact us at support@getrootflow.com and we will process your request in accordance with applicable law.

Children's Privacy. Our website is not directed at individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately at support@getrootflow.com.

Changes to This Policy. We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

Contact Us. For questions about this Privacy Policy, your personal information, or to submit a privacy request, contact us at support@getrootflow.com.